It can be tough to stand out as an Amazon author and attract a growing audience, but it certainly isn't impossible. Here are three things you can do to increase brand recognition, improve audience engagement, and effectively stand out from the competition:
Adopt a Trademark
An excellent way to set your brand apart from other Kindle authors is to adopt a trademark. Your trademark will offer a unique visual identifier that won't be found on any other author's books. It's a good idea to have an intellectual property attorney federally register your trademark so that no other person or company can legally use it except for you.
Your trademark will help build brand recognition, so people know exactly which books they see on Amazon that you've authored with just a glance. Before deciding on a trademark to register, write down a few ideas and do a search to make sure that your ideas haven't already been registered. You can use letters, numbers, and graphics to create your trademark so have fun with the process.
Engage Your Reviewers
A great way to draw more attention to your Kindle content and increase brand recognition is to engage your reviewers by replying to their comments. Anytime someone leaves a review about one of your Kindle books, take the time to reply to them with a quick "thanks" and to address any questions or concerns they may have shared. This technique will let your audience know that you care about their thoughts and want to share their experiences, which will make them more likely to want to read more of your books and provide their feedback. And the more feedback you get on your Amazon review page, the more attention you are sure to bring to your content overall.
Create an Interactive Description
By creating an interactive description for each of your Kindle books, you'll be able to direct your audience to other places on the Internet that give them more information about your content in general, yourself, and even characters that are featured in your books. Hyperlink your main website into the descriptions and include links to statistics, fan sites, and positive reviews wherever possible. When people read the descriptions of your books, they'll have access to a plethora of rich information that will help draw them into your stories and make them want to read more.
These tips and tricks should help your Kindle books stand out from the crowd and increase your overall sales stats as time goes on.